It tells your customers who you are and what you do, as well as giving vital clues that describe your approach to business. Done right, a logo will:
- Attract more clients
- Convert more sales
- Brand your company
- Differentiate your business from your competitors
- Show customers you are serious
Did you know that a visual representation is twice as likely to be remembered as text or audio? What does that say about you and your business?
Readers of the English language move from left to right, top to bottom. That means the first thing they see on your web page or letterhead is the space where your logo should be.
What do you mean you don’t have a logo?
Here is a checklist to see if your company needs a custom-designed logo:
- Are you in business?
- Do you want to stay in business?
- Do you want an edge over your competitors?
If the answer to these questions is yes, guess what?…..YOU NEED A LOGO!
What do you mean: you’ve designed your company logo yourself?
Unless your business is logo design, your home made logo is unlikely to win over your customers. You wouldn’t be your own dentist, so make sure you employ a PROFESSIONAL LOGO DESIGNER.